As a part of Code for Boston’s Demo Night 2022 we piloted procuring paid advertising using the self-service boost post feature on LinkedIn and influencer advertising from a local influencer OnlyInBos. Our goal was to obtain more registrations for our event. In order to track views and registrations we took advantage of Eventbrite’s tracking link feature so can easily share the result of our experiment here:
We spent $100 on LinkedIn and $100 on the influencer advertising, with $90 attributed to Instagram and $10 attributed to Facebook. From this it was pretty clear that at this price point influencer advertising was more effective than paid social ads. However in the successful case we still had a registration acquisition cost of $25/person. If we were to meaningfully increase event registration and engagement we would likely need to spend around $1000 or more.